The surface of the rectangle
The surface of a rectangle of sides 3 and 4 is 3 * 4 = 12. You can count that!
The surface of the rectangle with sides a and b = ab, a and b are real numbers.
The volume of the rectangular block
The contents of the rectangular block with sides 3, 4 and 5 is
3 * 4 * 5 = 60.
Count them if you like.
The volume of the rectangular block with sides a, b, c = abc where a, b and c are real numbers.